Expired 1 month ago
Content Marketing Associate
contract
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Job Summary
We are looking for a creative Content Marketing Associate with a knack for creating relatable content, skilled in copywriting, and who understands how to utilise content to drive acquisition, address product curiosity, and increase product adoption and retention through different content channels.
This role is for a data-driven marketer with great copy & content writing skills, who has an ownership mindset and understands that content marketing is beyond simply writing.
This role will be great for you if you are a content marketer who understands how to create drip campaigns, use content to address user problems, and you have the career dream to become a Senior Content Marketer or Product Marketer someday
Job Details
Content Writing & Creation.
- Write SEO optimized articles to drive traffic to the company blog, improve backlinks, explain product features, and solve user problems.
- Produce a variety of written and video content, including product education videos, articles, and social media content that aligns with brand messaging and goals.
Copy Writing
- Write copies for ad materials, graphic designs, and social media posts as necessary.
- Write product-aligned copy for landing pages to drive acquisition and product awareness.
Campaign Ideation & Execution:
- Plan and execute content marketing campaigns to drive awareness, engagement, and revenue growth.
- Create workflows/drip campaigns to guide existing users toward discovering new product features and taking revenue-generating actions like subscriptions.
Data Tracking & Optimization:
- Monitor and report on key content performance metrics, providing actionable insights to improve content effectiveness.
- Stay up-to-date with SEO best practices and incorporate them into content strategies.
Key Performance Indicators (KPIs):
- Lead Acquisition & Conversion: Leads acquired and converted from blog content, landing pages, and campaigns pushed.
- Blog Traffic Growth: Increase in MoM traffic, impressions to blog posts.
- Product Education Impact: Increase product education and drive increased Daily Active Usage (DAU) and Monthly Active Usage (MAU).
- User Engagement: Increase in brand affinity, product discovery, and usage.
- Increased Revenue Growth: Increase in users taking revenue-generating actions based on content campaigns or workflows activated.
Requirements
- A minimum of 2-3 years of experience in content marketing, preferably within the SaaS or tech industry.
- Exceptional written and verbal communication skills.
- Experience in creating email workflows or drip campaigns that drive conversion.
- Proven ability to create SEO-driven content with measurable success in increasing traffic and engagement.
- Experience in copywriting, campaign ideation, and landing page optimization.
- Strong understanding of content distribution strategies, including social media and email marketing.
- Ability to use and adapt to tools like Google Analytics, SEO platforms (e.g., Mangools, Ahrefs), and content management systems (e.g., Contentful).
- Experience creating video content is a plus.
- Highly analytical and detail-oriented with the ability to translate data into actionable insights.
Benefits
- Salary Range: NGN 300,000.00 - NGN500,000.00 Monthly Net
- Paid annual leave
- Full extended medical benefits
- A supportive and collaborative internal culture
- Diverse, smart, and talented co-workers
- A collaborative, fun work environment where laughing and learning to go together
- Career growth opportunity within the same role or across other departments.
- Learning budgets for professional development.
About Company
Bumpa
https://getbumpa.seamlesshiring.com
Bumpa is redefining commerce in Africa by building the infrastructure that is powering digitalcommerce on the continent for small business owners (SBOs).