Expires 2 weeks from now
Content Marketing Associate
Content creation
contract
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Job Summary
Bumpa is building the future of commerce in Africa by helping businesses start, run, and grow more easily. As our products evolve, we need stronger customer communication across the journey, from discovery and onboarding to adoption, retention, and conversion. This role is part of that work.
Job Details
Purpose of the Role
This role exists to improve how customers discover, understand, adopt, and convert through Bumpa’s Engage products.
The Content Marketing Associate will support retention and conversion by using content, copywriting, lifecycle communication, and customer-facing insight to strengthen the customer journey. This includes improving landing pages, supporting feature launches with the right marketing assets, creating product education content, contributing to onboarding and subscription discovery conversations, and helping drive measurable adoption across priority products.
This is not a traditional content creator role. It is a role for a marketer who understands how content and communication contribute to product growth and business outcomes.
About the Role
We are looking for a strong marketing associate with 2–3 years of experience who can combine writing, customer understanding, and execution to improve retention and conversion.
You will work across product communication, lifecycle marketing, landing page optimization, and feature awareness. You should be someone who writes well, thinks commercially, pays attention to detail, takes initiative, and is comfortable speaking directly with customers.
This role is ideal for someone who wants to grow at the intersection of content marketing, lifecycle marketing, and product marketing
What you’ll be doing
- Support onboarding and subscription discovery calls with customers, and help turn insights from those conversations into stronger messaging and better conversion opportunities
- Create and optimize copy for product and marketing landing pages
- Write clear, useful, and search-informed articles or feature education content to improve awareness and understanding of released and optimized features
- Create emails and lifecycle content that support user adoption, retention, and conversion
- Support product communication across blog posts, release notes, emails, rollout messaging, and campaign assets
- Work with product, design, and marketing stakeholders to improve messaging across key customer touchpoints
- Track content and campaign performance, and recommend improvements based on what is working
- Contribute to campaigns that support adoption of Engage features
Requirements
An Ideal Candidate:
- 2–3 years of experience in content marketing, product marketing, lifecycle marketing, or a related role, preferably in SaaS or tech
- Strong written and verbal communication skills
- Ability to write clearly for different formats, including landing pages, emails, blog content, product updates, and campaign assets
- Experience supporting email workflows, nurture campaigns, or retention-focused communication
- Good understanding of content performance and the ability to use data to improve output
- Some experience with customer conversations, user research, onboarding, sales support, or discovery calls
- Experience creating SEO-informed content that supports discoverability and engagement
- Close attention to detail and a strong sense of ownership
- Ability to collaborate across teams and manage execution in a fast-moving environment
Benefits
What’s in it for you?
- Competitive salary
- Paid annual leave
- Full extended medical benefits
- A supportive and collaborative internal culture
- Diverse, smart, and talented co-workers
- A collaborative, fun work environment where laughing and learning to go together
- Growth opportunity to same and other roles
About Company
Bumpa
Bumpa is redefining commerce in Africa by building the infrastructure that is powering digitalcommerce on the continent for small business owners (SBOs).